The Future of Running is Here.

Our mission at Leading Your Name (LYN) is to create a community that our athletes are proud to be a part of. We are not just an agency, but a close knit family driven by the common love of running. This sense of camaraderie motivates us to go an extra mile and provide an unparalleled team for our athletes.

“We want to revolutionise the way middle- and long-distance runners are managed, supported and celebrated.”

Every Athlete has a story. This can be used to inspire. Everyone is unique, and this must be acknowledged. 

We want the world to see what our athletes achieve, and the story of how they got there. 

The Vital 5 Values of Leading Your Name.

  1. Mentality

  2. Community

  3. Excellence

  4. Mate Ship

  5. Integrity

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It is your narrative.

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