The Future of Running is Here.

We are excited to announce a new look for Leading Your Name (LYN).

It is time for change. Our mission is to revolutionise the way middle- and long-distance runners are managed, supported, and celebrated.

Every Athlete has a story. This can be used to inspire. Everyone is unique, and this must be acknowledged. We want the world to see what our athletes achieve, and the story of how they got there.

There is a noticeable gap in the recognition and support that runners receive. Despite their incredible dedication, perseverance, and achievements, runners often do not get the spotlight they deserve. This lack of acknowledgment not only hinders their potential but also the growth and development of the sport itself. Our team has always been dedicated to supporting and empowering athletes to achieve their highest potential and after careful consideration we have decided to niche our focus exclusively on the running community.

Our deep-rooted passion for running stems from our own experiences as national-level competitors. Both Hudson and Zachery have raced on some of the most prestigious stages, navigating the highs and lows of the sport firsthand. This journey has given us a profound understanding of the dedication, discipline, and challenges that runners face. Our combined knowledge of the running scene, combined with our competitive backgrounds, uniquely equips us to provide unparalleled management services for our athletes.

Our Core Values:

Mentality: Mentality is everything. A strong mindset drives perseverance, resilience, and the ability to overcome any obstacle. Our athletes embody this core value, enabling them to consistently push their limits and achieve their goals.

Community: At Leading Your Name, we promise a community that you feel proud to be a part of. We are not just an agency, but a close-knit family driven by the love of running. This sense of camaraderie motivates us to go an extra mile in delivering the best results for each of our athletes. We have a strong belief in fostering an environment to thrive.

Excellence: We strongly believe that our team of athletes represent the future of middle- and long-distance running, not only in Australia but on a global stage. Our runners are equipped with the talent, drive, and determination required excelling at the highest levels of competition. By providing our team with the best resources and support, we are confident that they will set new benchmarks and redefine excellence in the sport.

Mate ship: Together, we support and uplift one another. We have built an environment where everyone thrives, both as individuals and as a team.

Integrity: Integrity lies at the heart of everything we do at Leading Your Name. We hold firm to the values of honesty, transparency, and ethical practices because we know they're vital for building trust and achieving lasting success.

Our athletes aren't just exceptional runners; they're individuals who embody integrity in every aspect of their lives, both on and off the track. Upholding these principles is our commitment in every interaction, ensuring that our community thrives on a foundation of respect and honesty.Again, we are thrilled to announce the evolution of Leading Your Name (LYN) with a renewed focus on the middle- and long-distance running community. Recognising the lack of support that runners receive, we are dedicated to being the leaders in the future of running.

Thank You,

Hudson Jessep and Zachery Cacciola,

Leading Your Name.